I spent a good deal of time at RealNetworks analyzing and creating strategy to move the company into the social networking space. These are a few illustrations for a paper I wrote analyzing their current approach with my recommendations.

I also wrote a series of papers around the Social Object Content Paradigm in early 2008 in an attempt to convince the game studio to integrate cross-social currency across a series products in a “game-array” that focused content on target audience, and mechanic on monetization style. This would create horizontal game-array support without vertical channel dependency.

You can read my initial Social Object concept proposal here.  This document compiles several correspondences and is written more academically, not presentationally.